You may find yourself wondering why Top Tier luxury car makers – the ones that don’t usually make SUVs – are falling all over themselves to now make one. Bentley has gifted onto the world what some have described as the ugliest SUV ever, but thankfully it is still in concept form. Lamborghini just unveiled a crossover concept. It is the same reason that RangeRover can’t keep up with demand for its Autobiography editions at $100k plus. And it is the reason ASTON MARTIN is revisiting its latest LOGONDA concept. Intially just a design study, they are now thinking they will built it due to demand. And that reason can be summed up in one word: China. This isn’t a story of luxury makers trying to expand into other markets for a broader product portfolio, they are expanding because a certain exclusive segment of the global economic population demands it. That one percent you keep hearing about in the news is flexing its muscles. Enough that a storied automaker reconsiders a concept and puts it into production – not, mind you, to please the masses or a small but faithful loyal following, but rather, to please a few. It’s a sign o’ the times ( as Prince would say ) (-God, how old am I?). So wonder no more. Surely, the production Logonda will be different than this, but it will be strongly influence by it. The Logonda was a hyper luxury four door car in the 80s – about the same time Lamborghini last had an SUV. Hummmm… I wonder if that’s a coincidence…..
The Vehiclist
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